RuPaul’s Drag Race
Partnered with Viacom since 2010 to conceptualize and execute unique events linking consumers to the hit reality series now in its ninth season. We also produce the show’s annual press events and an annual 15 city national tour. Since 2010 we have produced 62 events, ranging in size from 500 to 4000 people, creating ample content and marketing opportunities crucial to the show’s continued success.
Partners
Services
Design, strategy, operations, vendor management, talent procurement, marketing, guest curation, social strategy, press procurement
