Cher “Womans World” Release

To celebrate the release of Cher’s 25th studio album, we we’re tasked to create a marketing program to connect the album’s lead single to the LGBT community. The resulting series of events included a runway presentation of Cher’s looks throughout her career, a private listening party, press events and a performance over gay pride.

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Design, strategy, operations, vendor management, talent procurement, marketing, guest curation, social strategy