Equinox #PoweredByPride
Connected Equinox to the LGBT consumer through the creation of a custom series of pride classes across the country which fused live musical performances with Equinox’s signature exercise classes. Curated celebrity talent and social media influencers to participate and amplify reach in Los Angeles, New York, Chicago and London.
Partners
Services
Design, strategy, operations, vendor management, talent procurement, marketing, guest curation, content creation, social strategy
